There are two sentences effect LED dimmable driver industry. The first sentence is “Good wine needs no bush”, here, I don’t analyze this sentence. The second sentence is “Small profits but quick turnover” which is the manufacturers’ magic and increases the sales. However, small profits but quick turnover, is it right?

Chinese thought is that when you can’t sell anything, how can you do? Many of you reduce the sales price. If it is cheaper than others, you will sell more and then earn more. This is “Small profits but quick turnover”. In fact, Do you earn more?

Small profits make LED dimmable driver step into the international market, but we should think what good or harm it would do. It will make our manufacturers lack strong competition. Many manufacturers may think it is wrong. Because you can see their products in the market. But where can your products sell? What are the prices? Most of your products are low-end and has no additional value. At last, your products have no competition in the market.

“Small profits but quick turnover” was suitable for fewer varieties of goods in the past. But now what the age? Nowadays, there are various kinds of LED dimmable driver products in an open market. Any product may be replaced by other at any time. In such a rich goods environment, customers don’t buy cheaper products, but buy the valued products they accepted and they needed.

Small profits make many manufacturers no money to improve the technologies and the product quality, no money to advertise, even the customers don’t know their  products. Customers would like to choose one brand of LED dimmable driver they have heard. In fact, its price is higher than yours. Why they don’t choose your products? Because they haven’t heard your brand and they don’t know your product quality. So we must know that the product sales don’t depend on the small profits or huge profits? What? It depends on the customers’ recognition and acceptation.