LED dimmable driver, an electricity device of dimming LED lamps. “Explosion” is a very popular word, and represents sales volume and hot sale, and also a marketing strategy. In recent years, many LED manufacturers enter E-business marketing and also there are so many explosions to attract customers. Explosion marketing thought is suitable for every E-business products, right?

Here, I doubt that the explosion marketing thought of LED dimmable driver which is a custom-made product, not a standard product. On one hand, LED dimmable driver is not an independent product. It depends on other devices. Every lamp is different and the material is different, which determines the difference of LED driver. In addition, the installation environment is different, so the customers also have different requirements. In most situations, it has not fixed standard. Thus, it is very different for explosion marketing to choose a comprehensive product to meet different demands.

On the other hand, obviously you can see that many explosions products are fast-moving customer goods, which is very easy to create explosion. Here, the common characteristic is discount, just like a one-shot deal. However, LED dimmable driver, doesn’t conform to this feature. Because it needs technical consult, performance test, installation support, product warranty, pre-sales and after-sales service. “Once-for-all” deal is unreality and low price promotion easily leads to bad quality. Once the quality is not assured, it will have a bad influence on LED driver and the service life of LED lamps. So many customer wouldn’t like to buy explosions to take risks.