Nowadays, with the high rapid development of LED, LED dimmable driver, also has an incredible potential in LED industry. However, as more and more LED drivers appearing, product homogeneity becomes serious. Faced with the fierce competition, the marketing segmentation becomes more and more meticulous. It is well known that opportunities and Challenges co-exist. Luckily, the quality of LED dimmable drivers has improved greatly, and they are widely used in indoor and outdoor applications.

Many LED dimmable driver manufacturers want to gain the development chances to build brands, even they just only follow others. Here, they need to think that is brand building well for realizing the maximize brand effects? Before building a brand, the manufacturers should consider clearly that what to sell, how to sell, and who will buy?

What to sell?

1. What’s your product?
2. What’s your product feature?
3. What’s your product advantage?
4. What’s your product lifecycle?
5. What’s your product core competitiveness?

How to sell?

1. The important part of marketing center is the marketing department which is the brain as well as the eyes.
2. The strategies must be continuous.
3. The profit model must be clear.
4. The services must be wonderful.

Who will buy?

1. Who will be the terminal user?
2. Who needs to buy your product?
3. Where can buy your product?
4. When will buy your product?
5. How to cooperate with your user?

So LED dimmable driver manufacturers should know that the product is the first. They must solve the product problems. The brand is higher than the product. From the market requirement, products must meet the market demand in the first place, and then the brand meets the people’s soul requirement. Of cause, if you haven’t brand which will not really walk into customers’ heart.